Cox Communications announced last week the national launch of Cox Mobile, the company’s new mobile phone service available to Cox Internet customers in Cox markets nationwide. Cowen analyst Gregory Williams commented that mobile has become an increasingly crowded space as cable launches competitive bundles, but noted that “Cox Mobile’s footprint will be relatively small” compared to Comcast and Charter.
With unlimited talk and text and no term agreements, Cox Mobile customers will have access to two data plans similar to those offered by Comcast and Charter entitled Pay As You Gig and Gig Unlimited. The company said customers will have access to more than four million of Cox’s WiFi hotspots.The MVNO, again similar to Charter and Comcast, uses Verizon’s network.
“The convergence of wired and mobile communications has never been more important. Customers recognize Cox as a reliable provider of connectivity, so introducing a mobile phone offering was a natural extension of our services,” said Mark Greatrex, president of Cox Communications. “With Cox Mobile, we are offering new mobile phone options for consumers; ones that offer flexibility, reliability and the opportunity to save money.”