Verizon, Once Again, Supporting the NORAD Tracks Santa Initiative

It’s the most magical time of year, as children around the world eagerly await a visit all the way from the North Pole on December 24. For the 20th year, the elves at Verizon are partnering with the North American Aerospace Defense Command (NORAD) to provide a toll-free hotline for children to track Santa’s whereabouts as he and his reindeer travel across the globe to spread holiday cheer.

The elves at Verizon have been busy in the workshop this year to enable children around the globe to connect with NORAD volunteers on all their burning questions, from Santa’s location to the names of the reindeer and the best cookies to leave out for that special visit. 

This year, Verizon has rapidly expanded 5G service across the nation and now covers more than 175 million people with 5G Ultra Wideband service, allowing NORAD volunteers to connect faster and with more people including an advanced 5G on-site network, and an enhanced tracker to monitor call volume for Santa.

“For 20 years, our elves at Verizon have been honored to provide the network America relies on for the NORAD Tracks Santa initiative that delights millions of children,” said Maggie Hallbach, senior vice president, Public Sector at Verizon Business. “There is no greater joy than being able to support our partners at NORAD to bring the magical Santa tracking tradition to life.”

The Interactive Voice Response System allows the children who call in to interact with the system and learn exactly where Santa is in his flight. Also, to ensure that every call is a positive experience for the children, should an elf not be available, Verizon Business Consulting Services engineers designed and deployed a call management system with error handling software (failover logic). This means that even if the child cannot reach a call center volunteer, they will be told where Santa is at that point in time.

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